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Product (RE)


(RE) is an alternative (RED) campaign that questions corporate responsibility, raises money for HIV/AIDS organizations and provides a means of involvement for those unwilling or unable to buy (Product) Red products. The project consists of three initiatives: INSPI(RE)D, COVE(RE)D, and (RE)SALE. Each initiative suggests an alternative method of engagement and critique of the original (Product RED) cause marketing campaign. (RE) was initially conceived of as a website (formerly www.JoinRe.com), but has also been exhibited at Alogon Gallery, Chicago, IL; Gallery (106), Grand Rapids, MI; Tent Show, Pittsburgh, PA; Red House Art Center, Syracuse, NY; and Eyebeam, New York, NY.

Produced in collaboration with Phil Orr.
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selection of INSPI(RE)D shirts
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INSPI(RE)D shirts worn by a group at an AIDS awareness walk in NYC
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selection of COVE(RE)D objects, as photographed by participants at (106) Gallery, Grand Rapids, MI
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(RE)SALE platform with a collection of donated objects, ready for auction at Alogon Gallery, Chicago.
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quarter fold flyer (front & back) for Product (RE)
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screenshots of www.joinre.com prior to legal threats from www.joinred.com